REPEAT ORDERS & CHANGES / BUYING ANSWER
Updating brand artwork on a repeat order.
How do I change branding without confusing product revisions?
details to the table.
Read the answer.
Review the requirements.
Discuss your project.
THE BUYING ANSWER
Start with a clear definition.
Identify the old and new artwork and the products or packs affected. State whether construction and material specifications remain unchanged. Review the new artwork in its actual location, especially where size or placement differs.
The decision behind the detail.
A logo refresh can change visible proportions even when the product stays the same. Keep artwork approval separate from a general reorder confirmation.
PREPARE ONLY WHAT IS RELEVANT
Three details to bring.
- Artwork versions
- Name the files being replaced and introduced.
- Affected locations
- List labels, prints, tags and packs.
- Application scope
- State which order or batch uses the new design.
Check together
- Check all brand locations are updated consistently.
- Review at actual output size.
- Keep earlier inventory identifiable where relevant.
READY TO DISCUSS THIS DETAIL?
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