FOR AMAZON & DTC SELLERS · MIXED PRIVATE LABEL
Mixed private label pet products for Amazon & DTC sellers.
How mixed private label works for Amazon and DTC sellers: one brief for pet apparel, bandanas and beds, samples, labels and a first test batch.
THE SHORT ANSWER
Mixed private label means one written brief covers several product families — a dress, a bandana and a pet bed — under your brand. You send references, quantities per style and destination; we confirm samples, then quote the test batch. MOQ, sample terms, price and timing are confirmed on quote.
One brief for apparel, bandanas and beds
A mixed brief lets a new listing range start from one document instead of three supplier conversations. Choose “Multiple product families” on the sourcing brief and add one line per style: the reference, the size and colour split, the planned quantity for that line, where your brand or logo goes and how each unit is packed for retail.
Our current textile references are a starting point, not a fixed catalogue: two dresses, three neckwear styles and a gingham pet bed. Name the reference and the change you want — fabric, colour, trim, size range or label — and we confirm what can be made in the same assortment. Cat trees can be added to a brief; the cat tree images on this site are development concepts, so model, construction and carton data are confirmed per project.
How the sample request works
Start the sample request with the question each sample must answer: fit on the size chart, fabric hand, print or colour match, label position, or how the retail pack looks on a listing photo. One sample can answer several questions, but write them down so the review has a clear pass or change.
We confirm the sample scope, cost and timing on quote. You review the sample, send comments in writing, and the approved revision — with its photographs and notes — becomes the reference for the test batch. If a later change is needed, it is recorded as a new revision rather than a verbal update.
Retail packaging and labels the seller confirms
For an Amazon or DTC listing, the seller owns the identity of the product. Before artwork sign-off, confirm: which barcode each unit carries (a GS1 product ID, an Amazon barcode, or both, depending on your account and Brand Registry status); the content of the product label and any hangtag; and who writes and approves compliance copy such as fibre content, care, warnings, origin marking and importer details for each destination.
We can follow your approved artwork, label positions and pack format on the sample, so the approved revision shows exactly what ships. The rules themselves are set by the marketplace and the destination market. This page is general guidance, not legal or marketplace advice: Amazon’s current official requirements take precedence, so check them in Seller Central before you approve artwork.
Official Amazon pages (requirements change; check the current version):
Negotiating a first test batch
A first batch for a new listing is a test, so negotiate the shape of the order before the headline price. Ask how the minimum is counted — per style, per colour, per size, or across the mixed lot — and whether styles that share a fabric or trim can be grouped. A narrower size or colour range for the first run is often easier to agree than a lower total.
Agree in writing what the quotation includes: the approved sample revision, retail packing and labels, inspection scope, packed carton data, trade term and payment terms, and how a reorder will be quoted against the same revision. MOQ, sample charges, payment terms and timing are confirmed on quote for each project: send the style, colour and size plan with your brief.
Sourcing routes compared
| Dimension | Wholesale stock | Single-style factory OEM | Mixed small-batch private label |
|---|---|---|---|
| Brand on product and pack | Supplier or unbranded | Your brand | Your brand |
| Product families per order | As stocked | Usually one | Several in one brief |
| Label and barcode files | Not applicable | Supplied by the seller | Supplied by the seller |
| Sample step | Stock sample | Development sample | Sample per style, approved in writing |
| Order quantity | Set by supplier stock | Confirmed on quote | Confirmed on quote |
| Timing | Set by supplier stock | Confirmed on quote | Confirmed on quote |
Order quantity, price and timing for any route depend on the supplier and project; for PRETTY they are confirmed on quote.
What to send in your first brief
- Product families and one line per style
- Size and colour split per line
- Planned quantity per line or a range
- Brand, logo and label placement
- Retail pack per unit and barcode owner
- Destination market and channel (Amazon, own store, both)
- Questions the sample must answer