BRAND LABELS & PRODUCT INFORMATION / BUYING ANSWER
Protecting space around a barcode.
Why should label artwork leave clear space around a barcode?
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THE BUYING ANSWER
Start with a clear definition.
A barcode needs the clear area required for its symbol and size so nearby graphics do not interfere with reading. Confirm the applicable specification and printer guidance. Review the final print, including folds and pack edges, rather than adding decorative elements into that space.
The decision behind the detail.
A visually balanced label can still be unsuitable for the selected symbol. Reserve the barcode area before finalising artwork.
PREPARE ONLY WHAT IS RELEVANT
Three details to bring.
- Symbol reference
- Identify the barcode type and supplied artwork.
- Reserved area
- Mark the symbol and required clear surroundings.
- Pack placement
- Show the location on the finished pack.
Check together
- Keep other graphics out of the reserved area.
- Recheck after resizing the symbol.
- Request verification appropriate to the selling channel.
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Reference for this question.
GS1 UK: What is a Quiet Zone? ↗Explains the role of clear space around a barcode. Use the specification appropriate to your symbol and print size.