PACK / BUYING DECISIONS
Brand labels & product information.
Coordinate brand presentation, identifiers, care information and artwork approval. Destination-specific legal requirements must be confirmed for the actual product and market.
Plan private label requirements- Use this when
- Brand, size, care or identifier artwork needs to be connected to the correct product variant.
- Work towards
- A label map with evidence-backed information and an identifiable approved proof.
A SUGGESTED STARTING POINT
Three decisions to clarify first.
Follow these in order if you are starting here. Otherwise, open only the question you need.
Brand labels & product information
Mapping labels on a pet product
Locate each label and identify its purpose.
Brand labels & product information
Linking label claims to evidence
Separate confirmed information from claims still awaiting evidence.
Brand labels & product information
Approving a complete label proof
Approve the complete proof and its version.
THE COMPLETE TOPIC
Put the right information on the right item.
Brand labels & product information
Mapping labels on a pet product
What labels should be shown in a private label product brief?
Brand labels & product information
Briefing a woven brand label
What should I provide for a woven label development request?
Brand labels & product information
Briefing a printed brand label
How do I specify a printed brand label for pet textiles?
Brand labels & product information
Creating a clear size label system
How should size labels connect to a pet apparel size chart?
Brand labels & product information
Preparing care label wording for review
How should care information be prepared for a pet textile product?
Brand labels & product information
Connecting material information to labels
How do I prevent unsupported fibre claims on a pet product label?
Brand labels & product information
Recording country-of-origin wording questions
How should I prepare origin information for a private label order?
Brand labels & product information
Mapping product identifiers to variants
How should I organise barcode identifiers for a pet collection?
Brand labels & product information
Protecting space around a barcode
Why should label artwork leave clear space around a barcode?
Brand labels & product information
Planning a wholesale pet product hangtag
What should a hangtag communicate for a private label pet product?
Brand labels & product information
Specifying how a hangtag is attached
Where should a hangtag attach to a pet garment or bandana?
Brand labels & product information
Organising multilingual product information
How should I prepare multilingual pet product label artwork?
Brand labels & product information
Linking label claims to evidence
How do I decide which claims are ready for pet product packaging?
Brand labels & product information
Approving a complete label proof
What should a buyer check before private label artwork is released?
Brand labels & product information
Managing label changes across a collection
What should change when a label's wording or design is revised?