BRAND LABELS & PRODUCT INFORMATION / BUYING ANSWER
Organising multilingual product information.
How should I prepare multilingual pet product label artwork?
details to the table.
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Review the requirements.
Discuss your project.
THE BUYING ANSWER
Start with a clear definition.
Identify the destination languages, approved source wording and reviewer for each translation. Keep language versions linked to the same product revision. A longer translation may need layout changes without altering the approved meaning.
The decision behind the detail.
Combining too much text can make the label difficult to read. Review the printed proof and information hierarchy.
PREPARE ONLY WHAT IS RELEVANT
Three details to bring.
- Language list
- Record the languages required by the project.
- Source text
- Identify the approved wording for translation.
- Review owners
- Name the responsible language or market reviewers.
Check together
- Check all translations refer to the same product.
- Review line breaks and legibility at actual size.
- Update every language when source information changes.
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