BRAND LABELS & PRODUCT INFORMATION / BUYING ANSWER

Briefing a printed brand label.

How do I specify a printed brand label for pet textiles?

Bring the right
details to the table.

Read the answer.
Review the requirements.
Discuss your project.

THE BUYING ANSWER

Start with a clear definition.

Identify the substrate, print appearance, dimensions and attachment arrangement for review. Link the artwork to the product location. Ask separately about any performance requirement rather than assuming a clear new print will retain its appearance through use or care.

The decision behind the detail.

A material or print change can affect feel and readability. Review the completed label on the sample.

PREPARE ONLY WHAT IS RELEVANT

Three details to bring.

Label material
Record the proposed substrate reference.
Artwork and size
Name the file and finished dimensions.
Review requirements
List appearance and any evidence questions.

Check together

  • Check text at actual size.
  • Review the reverse and attachment edges.
  • Keep performance claims tied to appropriate evidence.

READY TO DISCUSS THIS DETAIL?

Take it into your project.

Go straight to an enquiry, or add a note first. Every field here is optional.

Add a working note (optional)
Project requirements

Record the proposed substrate reference.

Name the file and finished dimensions.

List appearance and any evidence questions.

Points to discuss

Leave anything undecided blank. These notes do not approve a sample or order.

Discuss this worksheet

Preparing your local note…