BRAND LABELS & PRODUCT INFORMATION / BUYING ANSWER
Briefing a printed brand label.
How do I specify a printed brand label for pet textiles?
details to the table.
Read the answer.
Review the requirements.
Discuss your project.
THE BUYING ANSWER
Start with a clear definition.
Identify the substrate, print appearance, dimensions and attachment arrangement for review. Link the artwork to the product location. Ask separately about any performance requirement rather than assuming a clear new print will retain its appearance through use or care.
The decision behind the detail.
A material or print change can affect feel and readability. Review the completed label on the sample.
PREPARE ONLY WHAT IS RELEVANT
Three details to bring.
- Label material
- Record the proposed substrate reference.
- Artwork and size
- Name the file and finished dimensions.
- Review requirements
- List appearance and any evidence questions.
Check together
- Check text at actual size.
- Review the reverse and attachment edges.
- Keep performance claims tied to appropriate evidence.
READY TO DISCUSS THIS DETAIL?
Take it into your project.
Go straight to an enquiry, or add a note first. Every field here is optional.
Add a working note (optional)
Leave anything undecided blank. These notes do not approve a sample or order.
Preparing your local note…
