COLOUR & ARTWORK / BUYING ANSWER
Using photographs in colour discussions.
Can I approve a production colour from a product photograph?
details to the table.
Read the answer.
Review the requirements.
Discuss your project.
THE BUYING ANSWER
Start with a clear definition.
Use photographs to identify the product and discuss direction, while recording the agreed physical or other formal approval basis separately. Camera settings, lighting and displays can alter appearance. A styled scene should not become an unstated production colour standard.
The decision behind the detail.
Photographs remain useful when labelled with the actual sample and view. Avoid discarding them; connect them to the physical reference they represent.
PREPARE ONLY WHAT IS RELEVANT
Three details to bring.
- Photo reference
- Identify the sample and image used in the discussion.
- Approval basis
- Name the reference that actually defines the colour.
- Open differences
- Record any discrepancy requiring physical review.
Check together
- Keep styling images distinct from material approval records.
- Compare the physical sample before final colour approval.
- Update photos if the approved colourway changes.
READY TO DISCUSS THIS DETAIL?
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