RETAIL PRESENTATION / BUYING ANSWER
Reviewing packaging artwork at actual size.
What should I check on a pet product packaging proof?
details to the table.
Read the answer.
Review the requirements.
Discuss your project.
THE BUYING ANSWER
Start with a clear definition.
Review the artwork on the correct structural layout and at the intended output size. Check text, identifiers, folds, cut lines and visible panels. A scaled screen preview can hide small text or place important content across a fold.
The decision behind the detail.
Structural changes can invalidate an earlier artwork approval. Keep the die line and design revision connected.
PREPARE ONLY WHAT IS RELEVANT
Three details to bring.
- Structure version
- Identify the pack layout used for the proof.
- Artwork version
- Record the current design file.
- Critical areas
- Mark text, codes and graphics near folds or cuts.
Check together
- Verify variant data and factual wording.
- Review the assembled orientation.
- Reapprove affected artwork after a structure change.
READY TO DISCUSS THIS DETAIL?
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