PACK / BUYING DECISIONS
Retail presentation.
Discuss folding, display, inserts and product protection together. A good-looking pack still needs to be reviewed with the exact product inside.
Choose a product reference- Use this when
- The item needs to arrive in a presentation suited to the intended selling channel.
- Work towards
- A retail pack reference covering folding, protection, identification and the packed sample.
A SUGGESTED STARTING POINT
Three decisions to clarify first.
Follow these in order if you are starting here. Otherwise, open only the question you need.
Retail presentation
Choosing an individual product pack
Choose the format for the actual channel and item.
Retail presentation
Writing folding instructions for pet apparel
Explain how the product is placed inside.
Retail presentation
Creating an approved retail packing reference
Keep one complete pack as the agreed reference.
THE COMPLETE TOPIC
Prepare the item for its selling channel.
Retail presentation
Choosing an individual product pack
How do I choose a retail pack for pet apparel or neckwear?
Retail presentation
Writing folding instructions for pet apparel
How should a factory fold a decorative dog dress for packing?
Retail presentation
Using tissue or separators in a product pack
What should a separator protect inside a pet product pack?
Retail presentation
Protecting bows in retail packaging
How do I keep a decorative bow presentable in its pack?
Retail presentation
Presenting ruffles in a retail pack
How should layered pet neckwear be displayed in packaging?
Retail presentation
Developing a bandana display card
What should a display card show for custom pet neckwear?
Retail presentation
Planning a hanging retail presentation
How should I brief a hanging pack for pet products?
Retail presentation
Reviewing a windowed product pack
What should I check when a retail pack has a display window?
Retail presentation
Planning an information insert
What should go on an insert for a private label pet product?
Retail presentation
Locating variant information on retail packs
How do I make packed pet apparel easy to identify by size and colour?
Retail presentation
Planning a coordinated pet gift set
How should I brief a set containing several pet products?
Retail presentation
Reviewing packaging artwork at actual size
What should I check on a pet product packaging proof?
Retail presentation
Reviewing environmental wording on packaging
What evidence should support a packaging material claim?
Retail presentation
Reviewing the customer's unpacking sequence
What should a B2B buyer check about unpacking a decorative pet product?
Retail presentation
Creating an approved retail packing reference
What defines the master retail pack for a bulk order?
