How a bulk or custom order moves from brief to production.
Send a reference or tech pack, request samples, then confirm packing, labels, carton marks and commercial terms in writing before production. For mixed private-label assortment planning, use the Amazon & DTC private label pillar — this page is the shared Brief → Sample → Bulk process those projects still follow. Cat trees can join the same brief when specified.
THE SHORT ANSWER
A PRETTY bulk or custom order moves Brief → Sample → Bulk. Send a style reference or tech pack, review and approve a sample, then confirm labels, packing, carton marks and commercial terms in writing before production. MOQ, sample terms, price and lead time are confirmed on quote.
PRETTY production notes · Updated 3 November 2026
Brief → Sample → Bulk at a glance
Stage
What you send
What PRETTY confirms
Brief
What you sendStyle references (D01, D02, N01–N03, B01) or a tech pack, quantities by size and colour, destination and label notes.
What PRETTY confirmsFeasibility and a quotation; MOQ and price are confirmed on quote.
Sample
What you sendComments on fit, material, finish and labels.
What PRETTY confirmsSample terms are confirmed on quote; the approved sample becomes the reference.
Bulk
What you sendFinal assortment, packing and carton information.
What PRETTY confirmsProduction timing is confirmed in writing before production.
Shipment preparation
What you sendPreferred Incoterm (for example FOB or EXW) and carton marks.
What PRETTY confirmsTerms and carton data are confirmed on the quotation.
HOW A PROJECT MOVES
Brief → Sample → Bulk.
Brief → Sample → Bulk for Amazon & DTC private label and mixed wholesale lots. Timing, MOQ and price are confirmed for each project—not as site-wide claims.
01
Brief
For Amazon & DTC sellers: share the mixed assortment (apparel, bandanas, beds — and cat trees if needed), destination, private label notes and listing/pack goals. Quote follows your brief.
02
Sample
Request samples for the styles you plan to list. Agree scope, review the physical reference and record approved changes before you lock artwork or packing.
03
Bulk
Confirm the production specification, retail-ready labels/packing, QC scope and commercial terms for the mixed batch — still no site-wide MOQ claim.
Sample-planning concept · Agree the product details with the reviewed sample.
SHARED ORDER PROCESS
Turn a product idea into a written sample brief.
A sketch, tech pack, ASIN reference photo or competitor link is enough to open the brief. Mark what stays, what changes and what is still unknown — including labels, retail packing and carton plans. Next: agree sample scope, materials and measurements. For mixed private-label ranges across apparel, bandanas and beds, read the dedicated pillar first.
BriefAssortment, market and estimated volume for the order you intend to place.
SampleReference images, marked changes, size and label checks.
BulkApproved version, packing, QC scope and commercial terms confirmed on quote.
We do not publish a single MOQ, lead time or price list across all families. The points below are agreed for your project and recorded before bulk production starts.
Product reference or model description and agreed changes
Materials, dimensions / size chart and construction notes
Private label artwork, label placement and packing format
Quantity by style, colour and size
Packed dimensions and gross weight when required for freight planning
QC / inspection scope and acceptance criteria for the batch
Price basis (for example FOB or EXW) and commercial terms for that order
Both routes are for business orders in volume. MOQ, price and production timing are confirmed against the specific product and quantity breakdown.
01
Bulk supply
Choose a product reference and send the style, colour and size quantities. Add your packing and destination requirements so the quotation covers the order you intend to place.
Develop your own version with a drawing, tech pack or reference and marked changes. Include private label requirements, then agree the sample and production specification.
Review the requirements below with our team. Feasibility, MOQ, sample cost and timing are confirmed for the selected product and changes.
REQUIREMENTS TO REVIEW
Define the material for each component.
Identify each fabric or component, colour reference and trim. For an apparel range, separate the upper, skirt and decorative details. For cat furniture, name the base, platforms, posts and coverings. Availability is reviewed against the quantities.
Keep the same style or model reference through quotation, sample approval and packing. Agree the schedule for each stage; sample preparation, bulk production and transport are separate parts of the plan.
01
Order brief
Product families, target market, estimated batch quantity and requested changes.
Buyer input: range and volume
02
Specification & quotation
Materials, dimensions, quantity breakdown, packing, price and commercial terms.
Agree: the scope of the order
03
Sample approval
Review the sample version, measurements and changes. Record what is approved for production.
Confirm: the approved reference
04
Batch production & checks
Use the agreed specification to define the production requirements and inspection scope for the batch.
Agree: checks and acceptance criteria
05
Packing & shipment
Confirm carton assortment, markings, packing data, documents and shipment arrangements.
Confirm: shipment requirements
SAMPLE APPROVAL / A SHARED REFERENCE
Approve a version. Keep the decisions.
An attractive sample is only part of an approval. Record the exact version, measurements, changes and unresolved points so your buying team and the production team can refer to the same decision. Use the blank worksheet below.
01 / IDENTIFY
Which version?
Record the style, colour, size, sample date and revision. Attach the same reference to the changes being discussed.
02 / REVIEW
What changes?
List measurements, materials, trims, labels and packing separately. Leave unresolved points visible until reviewed.
03 / AGREE
What defines the batch?
Identify the agreed version and approved changes. Keep quantities, checks and packing instructions connected to that record.
A considered design still needs a clear buying record. Put the company roles, approved product and packing requirements beside the commercial terms before placing the order.
Review areaInformation to confirm
Company & responsibilitiesFactory identity, export company and the contracting party for your order.
Product & approved sampleModel or style, material specification, dimensions, sample version and approved changes.
We review the references, quantities and destination, then confirm what the sample must answer and what remains open. Sample scope, cost and timing are confirmed on quote. The approved sample revision becomes the written reference for bulk production.
How do OEM and private-label steps differ in this process?
OEM starts from your drawing or reference with marked changes; private-label branding starts from a selected style plus your labels and packing. List the changes in the brief rather than relying on the label alone. Mixed private-label assortment notes live on the Amazon & DTC pillar page.
Can one brief combine styles, sizes and product families?
Yes. Show quantity for every style, colour and size, including any cat tree models. Minimums are confirmed at the product or variant level, not inferred from the combined total. For Amazon or DTC mixed ranges, use the dedicated private-label pillar.
When are sample and bulk timing confirmed?
After the product, materials, changes and quantity breakdown have been reviewed. Ask for sample preparation, revisions, bulk production and transit to be listed separately. Share your required arrival date; the schedule is confirmed on quote for that project.
What must be approved before bulk production starts?
Identify the sample revision and approve materials, dimensions, construction, trims, labels and packing in writing. Record quantities, inspection criteria and open changes with the same order file as price, payment and shipment terms.
Where do I read about mixed private label for Amazon and DTC?
Use /amazon-dtc-private-label/ for mixed private-label assortment planning, labels and a first test batch. This page covers the shared Brief → Sample → Bulk process that those projects still follow.
What helps a repeat order move faster?
Reference the earlier style and approved sample version, then state the new quantity breakdown and any changes. Reconfirm fabric, trims, colour, labels and packing, plus current availability and order terms on quote.