PLAN / BUYING DECISIONS
Range & assortment.
Turn a range idea into a manageable assortment of product families, styles and variants. Keep each decision tied to a buyer, selling channel and batch requirement.
Explore production references- Use this when
- You have a collection idea but have not agreed which styles and variants belong in the first batch.
- Work towards
- A prioritised range with a family mix, variant matrix and clear handoff.
A SUGGESTED STARTING POINT
Three decisions to clarify first.
Follow these in order if you are starting here. Otherwise, open only the question you need.
Range & assortment
Choosing a pet product family mix
Choose the product families before adding individual variations.
Range & assortment
Building a style, colour and size matrix
Make each proposed style, colour and size visible.
Range & assortment
Handing a collection to the purchasing team
Bring the chosen range and unresolved decisions into one brief.
THE COMPLETE TOPIC
Decide what belongs in the collection.
Range & assortment
Choosing a pet product family mix
How should a wholesale pet collection combine apparel, neckwear, beds and cat trees?
Range & assortment
Hero styles and supporting references
How do I choose a lead style for a private label pet collection?
Range & assortment
Building a style, colour and size matrix
How do I turn a bulk order total into an actionable assortment?
Range & assortment
Writing a retail channel brief
What should a factory know about where our pet range will be sold?
Range & assortment
Planning a price-positioned pet range
How can I develop different price positions without vague quality tiers?
Range & assortment
Planning a seasonal pet collection
How do I brief a seasonal collection without assuming a fixed production time?
Range & assortment
Coordinating apparel and neckwear
How can pet apparel and bandanas share a collection identity?
Range & assortment
Prioritising a first wholesale assortment
Which pet products should I develop first for a new collection?
Range & assortment
Reducing unnecessary product variants
How do I simplify a pet assortment before requesting bulk prices?
Range & assortment
Planning size coverage across a collection
Should every pet apparel style have the same size assortment?
Range & assortment
Defining an exclusive collection request
What should I specify when asking for an exclusive pet design?
Range & assortment
Organising multiple brands in one project
How should a distributor brief products for several private labels?
Range & assortment
Preparing a useful collection reference board
What makes a pet product mood board useful for manufacturing?
Range & assortment
Running a wholesale range review
What should our team resolve before sending a pet collection brief?
Range & assortment
Handing a collection to the purchasing team
What belongs in a design-to-purchasing handoff for pet products?