RANGE & ASSORTMENT / BUYING ANSWER
Writing a retail channel brief.
What should a factory know about where our pet range will be sold?
details to the table.
Read the answer.
Review the requirements.
Discuss your project.
THE BUYING ANSWER
Start with a clear definition.
Describe the channel and the way shoppers will encounter the product: hanging display, folded shelf, online listing or a coordinated collection. This gives context for labels, visibility and packing without assuming that one retail format suits every buyer.
The decision behind the detail.
Channel requirements can change presentation while leaving the core product unchanged. Separate required specifications from optional merchandising ideas so quotes remain comparable.
PREPARE ONLY WHAT IS RELEVANT
Three details to bring.
- Selling format
- Describe the display or online presentation planned by your team.
- Handling expectations
- Explain whether staff will unpack, hang or repackage products.
- Channel requirements
- List confirmed retailer rules and mark those still requested.
Check together
- Check the product can be identified without unpacking it.
- Separate retailer requirements from your design preferences.
- Confirm which presentation elements need sample approval.
READY TO DISCUSS THIS DETAIL?
Take it into your project.
Go straight to an enquiry, or add a note first. Every field here is optional.
Add a working note (optional)
Leave anything undecided blank. These notes do not approve a sample or order.
Preparing your local note…