RANGE & ASSORTMENT / BUYING ANSWER
Organising multiple brands in one project.
How should a distributor brief products for several private labels?
details to the table.
Read the answer.
Review the requirements.
Discuss your project.
THE BUYING ANSWER
Start with a clear definition.
Keep the underlying product specification separate from each brand's labels, artwork and packing. Use a mapping sheet so the same garment is not accidentally packed under another customer's identity. Specify quantities for every brand version.
The decision behind the detail.
Shared construction can simplify product discussion, while different artwork and packing still create distinct approval work. Ask which components can be shared before combining orders.
PREPARE ONLY WHAT IS RELEVANT
Three details to bring.
- Product base
- Identify the common style and its approved revision.
- Brand mapping
- Match each brand to the correct artwork and pack version.
- Quantity split
- State units by brand, colour and size.
Check together
- Review one complete packed example for every brand version.
- Keep label files in clearly named brand folders.
- Reconcile brand totals with the product variant totals.
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